Images that use the CRAP principles

This DVD cover is very simple but it uses the principles of contrast. Each image is very different with vivid colours that bring out the other images.

This is also a good example of proximity. It is an organized cover. An orange line, orange being the colour that seems to be repeated throughout the cover, separates each element or each image.

Images that use the CRAP principles

There is a lot of repetition on this DVD cover. For example, the background colour of the main image (which is a washed out blue) is repeated between each small image at the bottom of the DVD case. They also used the same font for every quote.

There is a bit of contrast. The small images break up the page a bit by giving it a horizontal line.

They also apply the principle of alignment. The names of the actors on the cover of the DVD are aligned on an axis to the right of the cover, this connects the names making it clear that this is the main cast of the movie. Not only are the names of the stars aligned to the right but also the Title and the quotes making this a well thought out piece.

Images that use the CRAP principles

This image uses contrast. The colours blue and white make a nice contrast ( the white really stands out on a blue background). The boldness of the word Dynamic makes it stand out. This image has both Vertical and Horizontal lines.

The principle of repetition was used. They used the same font a few times, which unifies the image.

Images that use the CRAP principles

This book cover is a great example of contrast. It has three colours that compliment each other very well (blue, white and yellow). It has both Horizontal and vertical images. Images are different shapes and sizes.

I do believe this cover has a few problems though. For example, there seems to be too many separate items on the page. The principle of proximity was not followed for this piece. It feels unorganized and is confusing to look at, like they are trying to place as many things as possible on the page.

My first Blog!

Hello!
I studied communications at Dawson College for 2 years before coming to Ryerson. Our focus was mainly films but we also touched upon the subject of digital media quite often because it is now taking over the film and television industry. My understanding of Digital Media is that it is anything that uses numbers (0 and 1) and is mainly created on computers. There are many forms of digital media like cell phones, digital cameras etc...

There are many reasons why an RTA student should learn Digital Media.
Digital media has helped the television and film industry evolve tremendously. For example, editing is now mostly done on computers instead of film being cut up and taped together. It has become digitalized making post production more creative, (the tools that editing programs have make for very creative work) less time consuming and we all know that time = money!
Also video cameras are now primarily digital. First advantage that comes to mind when filming with a digital camera are the expenses which are decreased enormously.

All in all learning about Digital Media will give us a greater understanding of the field we are about to explore.